Analytics measures engagement

We provide you with a login to make changes to your app, and there’s tons of other useful features in the dashboard. For example, you can export a list of everyone who downloaded the app. But you can also glean insight from the analytics feature, which measures how often students are opening the app. You can correlate this to your marketing.

Example: On day 7 of your launch, you send out a social media post letting students know they should download the app and get 20% off at Nike. That day, you may have a spike in downloads. Or, on a random day, you see a spike in page views of 30. Perhaps it was a weekend and students are more likely to get food and use the in-app deals on the weekend.